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Directore R&D

Muhammad Yousuf Rao

Director Training

Rao Yousuf is a renowned fashion designer and the visionary behind Needle Crafts Pakistan, a leading embroidery design studio and training institute in Pakistan. With his passion for traditional Pakistani embroidery and a keen eye for contemporary design trends, Rao Yousuf has transformed

Needle Crafts Pakistan into a hub of creativity and innovation.

A Visionary Leader

Rao Yousuf’s leadership has been instrumental in shaping Needle Crafts Pakistan’s reputation as a pioneer in the embroidery industry. His vision for the company has been to create a space where traditional embroidery techniques are preserved and celebrated while also embracing modern design sensibilities. Under his leadership, Needle Crafts Pakistan has developed a unique style that blends traditional craftsmanship with contemporary aesthetics, making their designs stand out in the global market.

Rao Muhammad Yousuf

A Visionary Leader
Rao Yousuf’s leadership has been instrumental in shaping Needle Crafts Pakistan’s reputation as a pioneer in the embroidery industry. His vision for the company has been to create a space where traditional embroidery techniques are preserved and celebrated while also embracing modern design sensibilities. Under his leadership, Needle Crafts Pakistan has developed a unique style that blends traditional craftsmanship with contemporary aesthetics, making their designs stand out in the global market.
Preserving Heritage, Embracing Modernity
Rao Yousuf’s approach to embroidery is deeply rooted in preserving Pakistan’s rich cultural heritage. He believes that traditional embroidery techniques are not only a vital part of Pakistan’s identity but also a source of immense creative potential. Under his guidance, Needle Crafts Pakistan has meticulously documented and preserved traditional embroidery techniques, ensuring that they are passed down to future generations.
Innovation and Design Excellence
While preserving tradition, Rao Yousuf has also been instrumental in driving innovation at Needle Crafts Pakistan. He encourages his team to explore new design possibilities, constantly pushing the boundaries of what is possible with embroidery. This blend of tradition and innovation has resulted in a collection of designs that are both timeless and contemporary, appealing to a wide range of consumers.
Empowering Artisans, Supporting Communities
Rao Yousuf’s commitment to preserving traditional embroidery extends beyond design. He is passionate about empowering local artisans and supporting communities that rely on embroidery for their livelihoods. Needle Crafts Pakistan actively engages with local artisans, providing them with training, opportunities, and fair wages. This commitment to social responsibility has not only improved the lives of many artisans but has also helped to revitalize traditional embroidery practices in Pakistan.
A Legacy of Creativity and Impact
Rao Yousuf’s leadership and creative vision have made Needle Crafts Pakistan a beacon of innovation and cultural preservation in the embroidery industry. His dedication to empowering artisans and supporting communities has had a profound impact on the lives of many. As Needle Crafts Pakistan continues to flourish under Rao Yousuf’s guidance, it is clear that his legacy of creativity and social responsibility will continue to inspire and empower generations to come.